Member Affinity Group Logos - WFYI

As a Design Strategist for WFYI Public Media, one of my central responsibilities was folding the organization’s multi-faceted work into a coherent visual identity. This challenge was clearly represented in the logos of WFYI’s member affinity groups–subsets of the member family which are joined around a certain identity. Each group has its own identity and audience, but they needed coherence between the three, and a flexible concept in case more groups are added in the future. I designed the base concept of a circle with elements bursting out, representing that these are niche groups but are inclusive and ever-evolving, just like public media.

British Telly Club is for fans of, you guessed it, British TV shows, and thus needed something that quickly conveyed that niche. The WFYI Nerds is a group of younger professional super-fans, and as they are often civically engaged and bigger fans of radio than television, I incorporated a radio tower and the stars/colors of the Indiana state flag in their logo. For WFYI Family Members, we needed an age-and-gender-inclusive identity that conveyed “kids” while still appealing to the market: caregivers. I selected WFYI’s brand green as a nod to the iconic PBS KIDS green, and used space imagery to convey the sense of wonder and discovery unique to WFYI’s family programming.

See below for the three current-state logos, and their older variations below them.