Mercury
Mercury is a senior-level design project where students receive a name, logo, and a type of company and build a brand around it. Our semester, it was an athletic wear company called Mercury, and we had half a semester to craft a brand from that. My vision was beyond athletic wear; I envisioned an all-encompassing fitness partner that celebrated the smallest successes and added value to a customer's life at every touch-point, down to the garment tags (which were designed to be air fresheners that could be thrown in with dirty gym clothes). You can see the full process in the case study and view the live, interactive preview of the app here.
